Collectibles + Equity Co.
A toy today. A portfolio tomorrow.
Every Action Shares collectible ships with a gift card that carries a real equity stake of the company behind it. Kids unbox a collectible toy. Years later, they get a second gift, the realization they've been an owner the whole time.
James, 12 months
Future SpaceX ShareholderShares custodied through a registered broker partner
Transfers to your Fidelity, Webull, or Robinhood
No app, no kid account required
Fidelity
Schwab
Vanguard
How it works
Buy a collectible. Pick your stock or index fund. Pass it along.
The gift looks like a collectible toy. Under the wrapping paper, it's an equity stake.
Pick a collectible
Choose from 20 collectibles. Each one represents a real public company — a tiny EV for Tesla, a coffee cup for Starbucks, a delivery van for Amazon.
Pair it with a share
Pick the dollar amount (starting at $25). We purchase that fractional share through our broker partner and lock it to a sealed gift-card private key inside the box.
Pass the share through
The recipient scans the collectible’s QR, redeems the card, and the equity transfers into the adult’s existing brokerage — Fidelity, Webull, or Robinhood.
What if I lose the collectible? No problem.
The stock is secured in a registered broker account of your choice, not with the collectible.
One gift. Three different people walk away happy.
The 3 year old
Pure toy-aisle joy. "I got a awesome CryptoTruck!" No 'this is a lesson about money' energy.
The parent
"Wait — that's a real share?" $25 of TSLA just landed in Ethan's custodial account.
The 18 year old
"You've owned Tesla since you were five." Action Shares is built to be the gift that gets re-told. The story that lasts.
The Timeline of a Gift
Age 5
Birthday morning
The first unboxing. Pure joy from the collectible. Hours of imaginative play.
Age 12
Dinner table
Talking about stocks at dinner. Realizing that collectible was actually an investment.
Age 18
Graduation Day
Cashing out for a down payment or college tuition. The ultimate long-term gift.
Age 5
Birthday morning
The first unboxing. Pure joy from the collectible. Hours of imaginative play.
Compounding growth
See how a small monthly investment can grow over time.
Worth when they turn 20
$16,900
Build your gift
Pair any collectible with a stock. You pick both.
Pick a collectible
Rocket Ship
+
Pick a stock & amount
AAPL
AAPL
Apple
The collectible comes with a unique identifier that tracks the stock purchased. Simply place it on your smartphone to show your kids their equity and help them watch it grow over time.
Can anyone see my portfolio if they scan the collectible? No.
Scanning the collectible shows what stock was purchased and when, but doesn't show the amount or who made the purchase. This lets you track the stock price over time but doesn't reveal personal data. Login to the app and you can see your entire portfolio details to share with your kids.
The lineup
15 collectibles & growing. Any publicly traded company or index fund.
Rocket Ship
with Apple (AAPL) stock
Construction Truck
with JPMorgan Chase (JPM) stock
Unicorn
with Home Depot (HD) stock
Princess
with Starbucks (SBUX) stock
Bear
with Boeing (BA) stock
Female Bear
with Spotify (SPOT) stock
Bull
with Lululemon (LULU) stock
Eagle
with Zoom (ZM) stock
Robot
with Tesla (TSLA) stock
Skateboard
with Procter & Gamble (PG) stock
Race Car
with Nike (NKE) stock
Pony
with Cisco (CSCO) stock
Fox
with Airbnb (ABNB) stock
Koala Bear
with General Motors (GM) stock
Panda Bear
with Roku (ROKU) stockRocket Ship
with Apple (AAPL) stockConstruction Truck
with JPMorgan Chase (JPM) stockUnicorn
with Home Depot (HD) stockPrincess
with Starbucks (SBUX) stockBear
with Boeing (BA) stockFemale Bear
with Spotify (SPOT) stockBull
with Lululemon (LULU) stockEagle
with Zoom (ZM) stockRobot
with Tesla (TSLA) stockSkateboard
with Procter & Gamble (PG) stockRace Car
with Nike (NKE) stockPony
with Cisco (CSCO) stockFox
with Airbnb (ABNB) stockKoala Bear
with General Motors (GM) stockPanda Bear
with Roku (ROKU) stock
Ava Rae, age 4
CEO SomedayMeet Ava Rae, CEO Someday
Start your annual or monthly subscription and you'll automatically purchase stock for your child and send them new collectibles each year.
Schedule for collectibles and stock is fully customizable.
Ava Rae gets a new collectible once a year on her birthday and $20 a month in VOO. She's building her portfolio and pony collection.
Every month, a new lesson in ownership.
Physical letters. Real companies. Growing minds.
Every month, your child receives a physical letter or digital update about the companies they own. We break down what the company does, share age-appropriate news, and show how their share is performing — all in a format kids actually want to read.
By the time they graduate high school, they'll have learned about 20+ of the most important companies in America and the world.
Monthly letters mailed to your door
Stock performance in kid-friendly language
Company deep dives: what they make, who they help
Your AAPL Report
Apple Inc.What does Apple do?
Apple makes iPhones, iPads, and computers that people use every day. They also have a store where you can buy music, games, and apps!
How is your share doing?
Your share went up 12% this year. That's like having 10 cookies and waking up to find 11 cookies in your jar — without doing anything!
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The Path to Ownership
Watch the gift grow with them.
From a birthday collectible to a graduation milestone, Action Shares turns childhood moments into lifelong assets.
Your Child's Financial Journey
Age 3
The first seed is planted. Every birthday collectible adds another building block to their future portfolio.
Age 12
Compound interest begins to show its magic. The collection of gifts is now a meaningful financial foundation.
Age 21
Financial independence starts here. They step into adulthood already owning the brands they grew up with.
Ready to start their legacy?
Join all the parents waiting for the next drop.